The material library, a library of products, intended as an area for public consultation. A large library, an organisational element, and a forum to welcome the visitor and describe, at a glance, the new collections, how they can be used and matched.
From the central area, where you can experience the new 100x100 format and appreciate the finishes of the new Great Metastone collection, the architectural promenade leads to the upper level where the library presents the new Royal Stone collection and the potential of the Color Studio collection.
The Color Studio collection is told through moodboards matched with other materials in the brand, through the furnishing elements offered by the designer Hermann August Weizenegger (Material studio), through the endless possible cuts, and via multimedia devices.
The ceramic slab also becomes the medium to present the potential of the “Design Your Slabs” printing system, the technological service for creating custom images on large ceramic formats. The superb sound canvas (Color voice, technology by FUSE*INTERACTIVE), that will describe the new printing technology, will dominate the scene as the fulcrum of a fluid area, where multiple viewpoints, offered by the architectural solutions adopted, will spur the visitor to discover the materials and solutions offered, in a public framework, warmed by notes of home comfort.
Irene Cogliano, ARCHITECT
In association with:
Porcelaingres Marketing Office